Flagship event
Wodapalooza
One of the largest functional fitness competitions in the world. Elite and community divisions compete across multiple stages, building to the moment the whole festival is waiting for.
Exhibitor Overview 2027
Lummus Park · Miami Beach, FL
Miami Beach Fitness Festival
Home of
Wodapalooza
Wodapalooza
00Days
00Hrs
00Min
00Sec
40,000+
Attendees
2,500+
Competing athletes
60+
Divisions
4
Days on the sand
What is the Miami Beach Fitness Festival?
One festival.
One festival.
Every discipline.
The Miami Beach Fitness Festival brings the biggest names in fitness, health and wellness together for four days on the beach. From elite CrossFit to strongman, weightlifting, hybrid racing and grappling, it's all in one place. Gymreapers Wodapalooza leads as the flagship event, and everything else happens right alongside it: one weekend, one destination, one crowd.
01
Elite competition
The world's top functional fitness athletes, prime-time finals and headline moments.
02
Multi-sport
Strongman, Olympic lifting, powerlifting, grappling, hybrid racing and more.
03
Community & lifestyle
Community divisions, live music, seminars and a brand expo for fans of every level.
Miami BeachLummus Park · Ocean Drive
The WZA season
Four events.
Four events.
One community.
The season opens online, then goes live. Miami Beach is the first stop on the road, and it sets the tone for the rest of the year.
-
01 · Oct–Nov 2026
Online Challenge & Qualifier
Virtual · WorldwideAthletes around the world compete from their home gyms for a spot at the live events.
-
Season kickoff
02 · Mar 11–14, 2027
Miami Beach
Lummus Park · Miami Beach, FLThe first live event of the season, at the Miami Beach Fitness Festival.
-
03 · Sept 2027
SoCal
Huntington Beach Pier · CAThe West Coast stop, at the SoCal Fitness Festival.
-
04 · Dec 2027
Mexico City
Ciudad de México · MXWodapalooza closes the season in Mexico City.
Events & experiences
One weekend.
One weekend.
so much to see and do
Every event draws its own crowd, and every crowd walks past your booth.
Flagship event
Presented by U.S. Army
Featured
The Gauntlet
A multi-part hybrid test of strength, endurance and mixed-modality fitness.
Featured
USA Weightlifting
Olympic lifting hosted in partnership with USA Weightlifting.
Competition
Strongman
Logs, yokes and atlas stones for the heaviest lifters on the beach.
Competition
Powerlifting
Squat, bench and deadlift, with max-effort attempts in front of a live crowd.
5K Community Run
A sunrise fun run along the Miami Beach coastline.
Experience
Education
Seminars, panels, podcasts and workshops led by names from across the industry.
Kid & Family-Friendly Fun
Activities for the whole crew, so fans can bring the family and make a day of it.
Experience
Live Music
It wouldn't be a festival without it: live acts keep the energy up after the heats wrap.
Grappling
Submission grappling matches on the mats all weekend long.
Where you come in
Brand Expo
Top fitness, nutrition, apparel and wellness brands, all four days, right between the stages.
More to be confirmed!
Pitch an idea →
What do you want to see?
The lineup is still growing. Have an idea for an event, activation or experience your brand could bring to the sand? Tell us.
Lineup shown is preliminary and subject to change.
The weekend
Morning to night,
Morning to night,
four days straight.
Tue & WedMar 9–10
Brand load-in
- Exhibitor check-in
- Booth build & setup
Free entry
ThursdayMar 11
Day 1
- Free & open to the public
FridayMar 12
Day 2
Peak crowd
SaturdayMar 13
Day 3
- Biggest crowd of the weekend
SundayMar 14
Day 4
All four days
- Brand Expo open
- Competition
- Entertainment
- Events & experiences
Schedule is preliminary and subject to change.
Our audience
Active. Loyal.
Active. Loyal.
All in.
These are people who train, travel and spend on the brands that fuel them. They come back every year, and they bring their friends.
Gender
52%Women
48%Men
Age range
62% are 25–44 · Miami 2026 spectator survey
Where they come from
Traveled from
- Rest of the U.S.44%
- Outside the U.S.38%
- Florida18%
Stayed in
- Short-term rental44%
- Hotel43%
- At home9%
Miami 2026 spectator survey
They travel for it
64%
of attendees come from outside Miami-Dade County, driving 17,000+ hotel room nights.
Why exhibit
Get in front of
Get in front of
the people who buy.
40K+
Foot traffic
Exhibitor areas sit between the stages, in the highest-traffic lanes on site.
3,200+
Product seeding
Every booth can get product into the hands of competing athletes, volunteers and podium winners.
770K+
Digital reach
Your logo on the official app, website exhibitor page and social channels.
4 days
Sell & demo
Four full days to sell, sample, demo and collect leads from an audience that's ready to try.
4.6/5
Average spectator experience rating
WZA Miami 2025 spectator survey95%
Of spectators are likely to return or recommend the event
WZA Miami 2025 spectator survey70%
Of attendees spent $50+ with an exhibiting brand
WZA post-event survey$20.8M
Direct economic impact on Miami Beach
2025 economic impactWhy live events work
61%
Of consumers are more inclined to buy after interacting with a brand at an event
EventTrack 202664%
Of those say trying the product is what made them more inclined to buy
EventTrack 202634%
Of event brand interactions are with a brand the consumer didn't already know or use
EventTrack 202684%
Of U.S. consumers call wellness a top or important priority
McKinsey, 2025
On site & online
Your booth doesn't end at the booth.
Every exhibitor package includes a physical presence on the festival grounds plus visibility across WZA's digital channels before, during and after the weekend.
- A booth and physical presence at the festival, March 11–14, 2027
- Your logo in the official iOS & Android app, on social and on the website exhibitor page
- General admission passes for you and your team
- Basic flooring, power, tables and chairs
770K+Total digital audience
6.1M+Avg IG impressions / month
1.1M+Web page views / season
20.1K+Unique app users
Exhibitor packages
Pick your space.
Prices go up as the festival gets closer. Lock in early bird pricing while it lasts.
No payment to apply. Applying just gets you the full details. Our team follows up with next steps, and you only pay once you're approved and ready to lock in your space.
10x10FT
$5,000
Perfect for sampling, demos and direct sales.
- Power20 amps
- 8-ft tables1
- Folding chairs2
- Weekend GA passes5
10x20FT
$12,000
Room for a real activation: displays, demos and a line out front.
- Power20 amps
- 8-ft tables2
- Folding chairs4
- Weekend GA passes10
10x30FT
$20,000
A flagship footprint for brands that want to own the aisle.
- Power20 amps
- 8-ft tables3
- Folding chairs6
- Weekend GA passes15
Available add-ons
Basic flooring is included with every space. These can be added for an additional fee:
IceInternetSpecialty flooring (turf, rubber)Additional powerAdditional tables & chairsActivation servicesShipping & freight
Looking for something more custom for your activation?
Let's talk →
We can help.
Seeding opportunity
Every booth can get product into the hands of
~2,500Athletes
~700Volunteers
~200Podium winners
Bigger than a booth?
Tell us more →
Interested in being a partner?
Title and presenting rights, stage naming, category exclusivity and custom activations. Tell us what you have in mind and we'll build something together.
Map overview
On the sand at Lummus Park.
The festival stretches along Ocean Drive from 6th to 9th Street, with exhibitor space running between the main stages. Click the map to zoom.
New map coming soon
The updated 2027 map will be released shortly. The layout below is from 2026 and is shown for reference only.
Subject to change
2026 layout
Next steps
Ready to get involved?
- 01
Apply
A 30-second form: your email, company and booth size.
- 02
Submit deposit
If approved, you'll pay a one-time 20% deposit (non-refundable).
- 03
Get confirmed
Once your deposit is received, we'll send your exhibitor agreement.
- 04
Final payment
The remaining balance is due 30 days before the event, by February 9, 2027.
- 05
Book your hotel
Lock in exclusive exhibitor hotel rates near the festival.
Reserve by March 5, 2027
Start your application →
Booths reserved after this date may be subject to a 10% additional fee.
Does my space come with a tent or structure?
Every space includes basic flooring, power, tables, chairs and GA passes (see the packages above). Tents, structures and custom builds aren't included. Bring your own, or ask us about activation services.
Will we have Wi-Fi at the venue?
Internet for exhibitors is available to purchase through our PartnerHQ platform. You can choose your connection strength there and pay by card.
What environment should we expect?
All four days are busy, loud and fun. With multiple competition stages, 2,500+ athletes, hundreds of volunteers and 40,000+ attendees, it's one of the largest fitness celebrations in the world.
Exhibitor areas are high-traffic zones between the stages, so expect loud music and stage announcements.
Is parking provided?
Parking in and around Miami Beach is very limited, and there is no reserved parking for exhibitors.
Can we bring a media team to cover our booth?
Non-professional, non-flash photo and video cameras are allowed for personal use only. All cameras must be handheld, with interchangeable or telephoto lenses no longer than five inches.
When will we know our booth location?
You'll receive a final exhibitor map with your booth location before load-in.
Home of
Wodapalooza
Engage your brand
Wodapalooza
Engage your brand
with this audience.
March 11–14, 2027 · Lummus Park, Miami Beach